Reels engagement calculator
Enter a reel's numbers from Instagram Insights. You'll see likes, comments, shares and saves per 1,000 views next to typical creator reels and viral ones — and which number to work on.
Enter the reel's views and at least one other number.
Viral reels usually get fewer likes per view than regular ones — they reach many non-followers — but far more shares per like. That ratio is the clearest sign a reel is spreading.
Benchmarks: reels with 1,000+ views older than 72 hours from creator accounts FypSpy tracks daily. Typical range = middle 50% of reels.
How the calculator works
- Each number is divided by views and shown per 1,000 views, so reels of any size compare fairly.
- The typical range is the middle half of creator reels in our data (25th to 75th percentile); below it is low, above it is high.
- “Viral reels” shows the median for reels that got 5× or more their author's typical views.
- Everything is calculated in your browser — nothing is sent anywhere.
FAQ
What is a good engagement rate for Instagram reels?
Judge each number per 1,000 views rather than one combined rate: likes, comments, shares and saves tell you different things. The calculator shows where your reel sits against thousands of creator reels.
Which metric matters most for reach?
Shares (sends). Instagram has said sends per reach is one of the strongest signals for showing reels to non-followers, and in our data viral reels get several times more shares per like than regular ones.
Why do viral reels have fewer likes per view?
They reach many people who don't follow the account and like less often. So a lower like rate on a big reel is normal; look at shares per like instead.
Where do I find shares and saves for my reel?
Open the reel on Instagram, tap View insights (on a professional account) and read the interactions: likes, comments, shares and saves.